AgencyFlo

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What does AgencyFlo write about for agency owners?

News, insights and product updates from inside AgencyFlo.

What to look for in marketing agency softwareInsights

What to look for in marketing agency software

An honest evaluation guide to marketing agency software: the jobs it has to cover, the criteria that actually separate the contenders and why most generic PM tools fall short.

28 Jun 20266 min read

AI project management software for agenciesInsights

AI project management software for agencies

AI project management software for agencies uses AI to draft scopes, write status updates, flag at-risk projects and chase missing time. The category is crowded. The differences are structural.

25 Jun 20269 min read

What is project cost management software?Insights

What is project cost management software?

Project cost management software tracks loaded labour, expenses and overhead against revenue, per project, in real time. Here's what it actually covers and what separates a real one from a spreadsheet with formulas.

22 Jun 20268 min read

What is agency management software?Insights

What is agency management software?

Agency management software runs proposals, projects, time, invoices and margin on one connected data model. Here's what the category covers, how it differs from project management software and what to look for when evaluating.

19 Jun 20268 min read

What profit margin should your agency target?Insights

What profit margin should your agency target?

Agency advisors disagree on the "right" net margin. Here's what David C. Baker and the Agency Management Institute actually say - what "profit" really means once you've paid everyone (including yourself) and why your number swings.

14 Jun 20264 min read

How to calculate agency profitabilityInsights

How to calculate agency profitability

Agency profitability is revenue minus the cost of delivery, measured per project. Here's the formula, a worked example, the 2026 benchmarks, and how to see margin in real time.

14 Jun 20263 min read

How to decide which work to say no toInsights

How to decide which work to say no to

Every agency has work they wish they had never started. Here is a practical framework for deciding which clients and projects to take - and which to decline.

24 Apr 20264 min read

Why good people leave small agenciesInsights

Why good people leave small agencies

Good agency employees rarely leave for money alone. Understanding the real reasons people leave small agencies is the first step to keeping the people who matter.

23 Apr 20263 min read

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